Business-Blog
09, Aug 2025

The Bima Sugam portal is set to become India’s first universal insurance marketplace, giving policyholders a single platform to manage all their insurance needs—be it life insurance, health insurance, motor insurance, or general insurance.

This one-stop solution will allow you to buy new policies, renew existing ones, track claims, and compare products—all without visiting multiple insurer websites or agents. Designed as part of India’s digital public infrastructure, it will integrate with Aadhaar and PAN for quick, paperless onboarding.

However, while the vision is ambitious, the project’s launch has been delayed multiple times, and the final rollout date is yet to be officially confirmed.


How to Create Your e-Bima Account

Once the Bima Sugam portal goes live, every user will be able to open their electronic insurance account (e-Bima) online.

Steps to create your e-Bima account:

  1. Complete Aadhaar-based KYC or PAN-based authentication.
  2. On successful verification, your e-Bima account will be generated automatically.
  3. All your existing insurance policies—across life, health, motor, and general insurance—will be linked to your account, just like shares are linked in a demat account.

This centralised account will serve as a permanent repository for your policies, making it easy to access & manage them anytime.


Single Dashboard for All Policies

One of the biggest advantages of the Bima Sugam portal will be the consolidated policy dashboard. No more juggling between different insurance company portals.

From one single account, you can view:

  • Policy type and insurer name
  • Sum assured
  • Premium amount & due date
  • Date of expiry
  • Claim status

This single-view setup will help policyholders stay updated on renewals, avoid lapses, and monitor coverage effectively.


Renewals, Upgrades & Portability Made Easy

The Bima Sugam portal will make policy renewals and upgrades seamless. Using Aadhaar OTP verificationDigiLocker for document uploads, customers can complete transactions in minutes without physical paperwork.

Benefits include:

  • Instant renewals before policy expiry
  • Upgrade coverage to a higher sum assured
  • Port policies from one insurer to another without hassle
  • Direct communication with insurers in real time

This process will cut down on delays, miscommunication, and documentation errors that currently slow down insurance servicing.


Track Service Requests & Claims

Another game-changing feature will be the ability to file and track insurance claims directly on the portal.

Key highlights:

  • Submit claim requests online for all linked policies
  • Get real-time status updates from insurers & TPAs
  • IRDAI has proposed a 72-hour turnaround time for claims filed via the portal
  • Reduce follow-ups with customer care or agents

This will make the claims process transparent, efficient, and faster—something that has been a pain point for many policyholders."

Also Read: Jio Financial and Allianz Forge 50:50 Reinsurance JV to Transform Indian Insurance Market


Compare Products & Check Premium History

The Bima Sugam portal will not just store policies—it will help you make smarter choices.

Features include:

  • Compare insurance products from multiple providers
  • Check premiums, coverage, and benefits side by side
  • Identify policies with better terms or lower costs
  • View premium payment history and get alerts for unpaid dues

This will reduce the risk of policy cancellations, missed renewals, and even fraudulent schemes.


Inclusive & Secure Platform

Bima Sugam is part of the Bima Trinity initiatives launched by the Insurance Regulatory & Development Authority of India (IRDAI).

Security and accessibility features:

  • High-level encryption to safeguard policyholder data
  • Multilingual support for wider reach
  • Voice-enabled commands for digital inclusion
  • Operated as a not-for-profit platform in collaboration with public and private insurers

Over 30 insurance companies are expected to be fully integrated with the portal by mid-2025.


Expected Launch & Current Status

Although the platform was initially expected to launch earlier, technical readiness and integration with insurers have pushed back the rollout date.

Industry experts believe that once launched, Bima Sugam will significantly reduce operational costs for insurers & make insurance penetration in India much stronger by bridging the accessibility gap.


Why Bima Sugam is a Game Changer

Here’s why the Bima Sugam portal is being called the UPI for insurance:

  • Universal access to all policies in one account
  • Time-saving – no need to visit multiple insurer websites
  • Cost-effective – better comparison leads to better choices
  • Transparency – real-time claim and service updates
  • Inclusion – multilingual and voice-enabled for rural users"

Also Read: Unlock Tax-Free Life Cover: The Hidden Income Tax Benefits of Term Insurance


Final Thoughts

The Bima Sugam portal promises to revolutionize how Indians buy, manage, and claim insurance. By centralizing all policies in an e-Bima account & offering renewals, portability, and claims on a single platform, it could eliminate many inefficiencies in the insurance sector.

However, since the launch date is still pending, policyholders should stay updated and be ready to link their insurance policies as soon as it goes live. This will ensure they are among the first to enjoy the ease, transparency, and speed that Bima Sugam aims to bring.