How a Simple Problem Created India's First Clear Protein: The Story of Protyze
It all started with a very common problem: bloating and discomfort after drinking traditional protein shakes.
Vinit Kumar, a fitness enthusiast, faced it too. Instead of ignoring it, he asked a bold question — "Why can't protein be light, refreshing, and easy to digest?"
That question led to the birth of Protyze.
Vinit spent two years, funding everything himself, to create something India had never seen — a clear, water-based, lactose-free whey protein drink.
Unlike the thick and heavy milky shakes, Protyze was designed to feel like drinking Nimbu Pani — sweet, tangy, refreshing — but packed with 24g of high-quality protein and 7.2g of BCAAs per serving.
It was a game-changer for anyone over 16, especially for those who couldn’t digest dairy easily.
But building something so different was not easy.
More than 100 investors said “No.”
Import issues led to months with zero revenue.
There were moments when selling regular supplements seemed like the easier way out.
But Vinit chose to stay true to his vision, and after years of hard work, Protyze finally earned its patent.
Today, Protyze is not just a brand — it’s a revolution.
From sourcing the best ingredients to offering Indian favorite flavors like Nimbu Pani, Lychee Martini, and Mango Peach, Protyze is changing how India consumes protein.
Vinit’s journey reminds us:
When you solve a real problem with passion and patience, no struggle is too big.
