How Two Dreamers Are Transforming India’s Bike Service Industry: The VOC Automotive Story
How Two Dreamers Are Transforming India’s Bike Service Industry: The VOC Automotive Story
A big dream was born when two young boys from simple families met in Bengaluru.
Venkatesh B M, son of an auto-rickshaw driver, and Lokesh S, son of a farmer, became friends while studying automobile engineering.
Both faced tough times — struggling for money, depending on scholarships — but they shared a deep passion for bikes.
While working at Yamaha and Honda, they saw a problem:
Most two-wheeler owners skipped expensive authorized service centers and risked poor-quality repairs at local garages.
They thought — Why can’t there be reliable service at an affordable price?
In 2019, they launched VOC Automotive, offering multi-brand two-wheeler servicing at 30% lower cost but with high-quality standards.
They introduced India’s first 6-month warranty on engine oil and a 2-year warranty on major repairs — something nobody had dared before.
Their Smart Rider App made service bookings easy, and the Smart Dealer App helped franchise partners run outlets smoothly.
The journey wasn’t easy.
They opened their first outlet in August 2020 — right in the middle of the pandemic — burning through ₹3 crore to survive.
But they didn’t give up.
By 2024, VOC had over 100 outlets, 3 lakh customers, and big partnerships with EV makers and insurance companies.
Now aiming for a ₹100 crore revenue milestone, VOC wants to organize India’s messy bike servicing industry using technology like IoT and AI.
Their story proves:
🌟 When passion meets purpose, even the toughest journeys create the biggest changes.
